How to Track WhatsApp Broadcast CTR to Boost Your Sales

Almost every seller in Indonesia uses WhatsApp for business. However, many just "blast" broadcasts and wait for orders without knowing if their messages are actually effective.

In the marketing world, there's something called CTR (Click-Through Rate)—the percentage of people who click your link compared to the number of messages sent. Let's learn how to measure it!

Why Should You Know Your WhatsApp CTR?

If you know your CTR, you can answer questions like:

"Which promo do customers prefer, 50% Off or Buy 1 Get 1?"
"Do more people click when I send at 10 AM or 7 PM?"
"Which greeting makes people more curious?"

How to Track Clicks on WhatsApp Using Trakk

WhatsApp doesn't provide data on how many links were clicked. Therefore, you need Trakk as an intermediary:

Prepare Your Product Link: Get the link from your website or marketplace.
Shorten on Trakk: Enter it at www.trakk.id.
Use a Custom Backhalf: For example, trakk.id/payday-promo. A link with words is more trusted than a random one.
Distribute & Monitor: Include that link in your broadcast message. Then, view the data in the Trakk dashboard.

25%

Target CTR

Average CTR for engaging and personalized WhatsApp messages

Strategies to Skyrocket Your WhatsApp CTR

Don't just send a link; try these tips:

Give a Reason to Click: Don't just say "Check this link." Instead, use "Click this link to get a limited voucher code, only for today!".
Use Clear Call to Action (CTA): "Click here," "Claim the Promo," or "View Catalog."
Use the Customer's Name: Whenever possible, personalized messages always have a higher CTR.
Simple A/B Testing: Send 50 messages using Link A (formal language) and 50 messages using Link B (casual language). See which one gets more clicks on Trakk!

💡 Pro Trick

Trakk has a Campaign feature. You can group all your WhatsApp links into one "July Broadcast" campaign so they don't get mixed up with links from Instagram.

How to Calculate It?

It's simple! If you send to 100 people and 20 unique clicks appear in the Trakk dashboard, your CTR is 20%.

Conclusion

Selling online without data is like driving with your eyes closed. By starting to track clicks on WhatsApp, you learn what your customers actually want. Your sales process becomes more efficient and more profitable!

Start tracking your broadcast performance for free at Trakk.